Domain: Win Saturday
Following a record-breaking year which saw its combined digital and print audience grow to 9.4 million, up by almost two million year-on-year, Domain, a leading property marketplace, has launched its national multi-channel Spring campaign via DDB Sydney.
It will hero how consumers can use Domain’s highly rated property app, which reached record app launches, up 75 per cent YoY on March, to get the edge on their weekly property search.
The Spring campaign is centred around the importance of Saturday as property ‘game day’ for people looking to inspect, buy, sell, or just keep their eye on the market.
Throughout the week, the Domain app has the tools you need to get ahead: mapping your search, shortlisting properties, getting ahead of other buyers with off-market alerts, tracking your home’s value on Domain for Owners, the campaign showcases that Domain is the only app you need to ‘win Saturday’.
Following a record-breaking year which saw its combined digital and print audience grow to 9.4 million, up by almost two million year-on-year, Domain, a leading property marketplace, has launched its national multi-channel Spring campaign via DDB Sydney.
It will hero how consumers can use Domain’s highly rated property app, which reached record app launches, up 75 per cent YoY on March, to get the edge on their weekly property search.
The Spring campaign is centred around the importance of Saturday as property ‘game day’ for people looking to inspect, buy, sell, or just keep their eye on the market.
Throughout the week, the Domain app has the tools you need to get ahead: mapping your search, shortlisting properties, getting ahead of other buyers with off-market alerts, tracking your home’s value on Domain for Owners, the campaign showcases that Domain is the only app you need to ‘win Saturday’.
Speaking about the campaign, Domain’s director of consumer ,marketing, Emily Murren commented: “Investing in the Domain app experience is a crucial part of our strategy. Our product and tech teams continue to focus on solutions that genuinely break the mould of how the industry operates and deliver the best possible results for consumers and our agent customers.”
“We know this investment is paying off and our consumers are loving it, our time on app increased 23 per cent compared to the first half of last year and our app delivered 62 per cent of leads to agents. Our new campaign celebrates the obsession Australians have with property throughout the week and on Saturday – game day.”
“After surveying 1000 Australians’ motivations within the ever-changing context of the property market, it was evident having an edge over other buyers was really important in such competitive conditions, driven by soaring buyer demand. That edge is something we are excited to bring to life in this campaign, with our highly rated and innovative app experience, and features such as off-market alerts and tools like map search front and centre.”
DDB Sydney executive creative director Matt Chandler added: “Anyone who has bought or sold a property knows that Saturday is game day. We love this fun series of ads that position Domain as the perfect companion and coach, preparing you for the big day, every week.”