McDonald’s: 50 Years of Macca’s
McDonald’s Australia has launched a new integrated campaign featuring some of Australia’s unique Macca’s traditions. The campaign celebrates the brand’s 50th birthday.
Dipping fries in sundaes, a wedding day at Macca’s, a P-plate Drive-Thru stop-off and visiting your local in thongs are on show in the campaign from DDB Sydney.
The leading hero TVC focuses on the role Macca’s has played in Australian culture since the first restaurant was opened in Yagoona in 1971. The campaign also highlights the cultural spin Australians have put on the restaurant chain, stating “We arrived as McDonald’s. You made us Macca’s”.
McDonald’s Australia national marketing manager Amanda Nakad said: “Aussies have welcomed Macca’s into their lives for 50 years – from birthday parties and road trips, to late night snacks and post-match feeds. Combined with our crew, they made us who we are today.”
A second TVC from McDonald’s thanks its past and present employees for their work over the past half-century.
DDB Australia chief creative officer Ben Welsh said: “Macca’s brought the Drive-Thru, Australia brought the road trip. Thanks for 50 years of Happy Meals and Hash Browns.”