DDB Australia
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Women to Watch: Tara Ford

Women to Watch: Tara Ford

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5 June | Bandt

Women are vital to any industry, especially the world of advertising and media. And, B&T doesn’t think it’s fair that some of these women fail to be recognised for their incredible work and efforts, simply because of their gender.

So, to celebrate the launch of our annual Women in Media Awards, we’ve asked a few of the industry’s best and brightest about what it means to be a woman in the industry, as well as some of the best advice they’ve ever been given, who the most influential woman in their life is and more.

Today, we are hearing from DDB Sydney’s executive creative director, Tara Ford.

I wouldn’t be the woman I am today if it weren’t for the influence of many women (and men) in my life.

Firstly, my mum who not only told me I could be anyone and do anything, but also made it clear that financial independence gives you choices in life. My aunt who was the most amazing artist, a true creative force. The headhunter who saw the potential. The CEO who told me “you got this” just at the right time.

I’ve also been shaped by all the women (and men) who have been negative. They influenced me too, but not in the way they would have perhaps hoped.

I believe everyone has the power to influence, which also means everyone has the power to be a champion of change, specifically, champions of equality.

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