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Virgin Australia reclaims voice

Virgin Australia reclaims voice in campaign from DDB Sydney

Virgin Australia reclaims voice in campaign from DDB Sydney

Virgin Australia has revealed a new campaign by DDB Sydney that re-claims its playful roots.

The campaign launches with three charming product spots that focus on some of the airline’s most popular offerings, including Economy X, in-flight WiFi and its all-inclusive airfares.

 To support the new TVCs, Virgin Australia is also launching a significant digital, social and radio campaign that introduces a bold and simple new visual identity and reflects a similar playful tone.

To support the new TVCs, Virgin Australia is also launching a significant digital, social and radio campaign that introduces a bold and simple new visual identity and reflects a similar playful tone.

 The campaign aims to put a healthy dose of Virgin cheekiness back into the brand voice, as well as showcase product features that flyers may not know are offered by the airline.

The campaign aims to put a healthy dose of Virgin cheekiness back into the brand voice, as well as showcase product features that flyers may not know are offered by the airline.