Virgin Australia reclaims voice in campaign from DDB Sydney
Virgin Australia has revealed a new campaign by DDB Sydney that re-claims its playful roots.
The campaign launches with three charming product spots that focus on some of the airline’s most popular offerings, including Economy X, in-flight WiFi and its all-inclusive airfares.
To support the new TVCs, Virgin Australia is also launching a significant digital, social and radio campaign that introduces a bold and simple new visual identity and reflects a similar playful tone.
The campaign aims to put a healthy dose of Virgin cheekiness back into the brand voice, as well as showcase product features that flyers may not know are offered by the airline.