DDB Australia
 In sport, it’s the players’ performance that decides the results. Science tells us as much.   But if that’s true, how do we explain underdogs and upsets? Could it be the power of fan support?

Fan Report - Virgin Australia

 In sport, it’s the players’ performance that decides the results. Science tells us as much.   But if that’s true, how do we explain underdogs and upsets? Could it be the power of fan support?

In sport, it’s the players’ performance that decides the results. Science tells us as much.

But if that’s true, how do we explain underdogs and upsets? Could it be the power of fan support?

In an Australian-first, at the 2017 AFL Grand Final Virgin Australia, in collaboration with DDB Sydney, introduced a new concept called Fan Report to analyse the impact fan positivity and optimism has on the scoreboard.

The results of the Report were tracked during the Channel 7 broadcast, as well as shared on both AFL and Virgin Australia social platforms.

Fan Report socials (1).png