DDB Australia
 The Volkswagen Amarok’s sleek European styling bred the perception that it was more show pony than workhorse. It seemed Aussie blokes were judging it by its cover.

The Naked Ute - Volkswagen

 The Volkswagen Amarok’s sleek European styling bred the perception that it was more show pony than workhorse. It seemed Aussie blokes were judging it by its cover.

The Volkswagen Amarok’s sleek European styling bred the perception that it was more show pony than workhorse. It seemed Aussie blokes were judging it by its cover.

 So we removed the cover along with everything that identified it, forcing the critics to judge it on performance alone.

So we removed the cover along with everything that identified it, forcing the critics to judge it on performance alone.