Sasha Firth joins DDB Sydney as managing partner
1st April 2019
DDB Sydney has appointed former managing director of Y&R Australia and New Zealand Sasha Firth as the agency's managing partner.
Firth is tasked with leading the agency's Westpac account, which last month unveiled its first work since the conclusion of the financial services royal commission. The ad received critical acclaim throughout the industry.
Prior to her role leading Y&R across the region, Firth has held a number of roles in both Sydney and London at agencies including Ogilvy, BMF and Campaign Palace.
“It gives me great pleasure to welcome Sasha to the DDB Group in Australia. She is the epitome of talented and nice and will help to further DDB Sydney’s great progress on Westpac that the current team has created," DDB Australia CEO Andrew Little says.