Ronald McDonald House Charities x DDB Sydney create heart-warming campaign
ADNEWS | 9 July 2019
Developed by DDB, the brand campaign looks at the stories of six real families whose lives have been impacted by the illness of a child.
Ronald McDonald House Charities has released a new campaign that tells the emotional stories of six real families whose lives have been impacted by the illness of a child.
Developed by DDB Sydney, the campaign highlights the importance of everyday family life when a child is undergoing treatment for a serious illness. Ronald McDonald House creates a home away from home and provides a range of services to help family life carry on.
“We are proud to partner with RMHC and support the incredible work they do," DDB Sydney creative partner David Joubert says.
"In creating the campaign, it was extremely important that we featured real families and captured the real and raw emotion felt by them. We hope this work inspires Australians to support Ronald McDonald House Charities.”
Of the different children and families featured, each child has a different story to reflect the diverse range of people that access services of Ronald McDonald House Charities.
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