Developed by DDB, the brand campaign looks at the stories of six real families whose lives have been impacted by the illness of a child.
Ronald McDonald House Charities has released a new campaign that tells the emotional stories of six real families whose lives have been impacted by the illness of a child.
Developed by DDB Sydney, the campaign highlights the importance of everyday family life when a child is undergoing treatment for a serious illness. Ronald McDonald House creates a home away from home and provides a range of services to help family life carry on.
Of the different children and families featured, each child has a different story to reflect the diverse range of people that access services of Ronald McDonald House Charities.