Mango Communications appointed to A-Leagues PR account

Mango Communications, part of DDB Group, has been appointed as the PR agency of the A-Leagues following a competitive pitch process.

The A-Leagues represent the pinnacle of professional football in Australia, comprising the men’s, women’s, youth and e-sports competitions.

The partnership is an important part of the recently rebranded A-Leagues’ ambition to drive engagement across each league, grow the competitions, create new sporting heroes for its fan base, and build on football’s position as Australia’s most popular participation sport.

Damaris Treasure, A-Leagues director of strategic communications, said: “Mango impressed us with the ambition and quality of their strategy and creativity. We’re excited to partner with them as we grow the role of football in popular culture and beyond.”

Alex Lefley, Mango Melbourne managing partner, said: “What a win it is to team up with the A-Leagues. We’re looking forward to using the power of PR to engage existing and new football fans and help cement football’s spot in local consciousness and culture.”

A-Leagues joins a Mango client roster including New Balance, Funlab, McDonald’s, Australian Radio Network, Unilever, IKEA, and Tourism NT.

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