DDB welcomes Cam Hoelter as Group Creative Partner

Cam Hoelter has returned to DDB Sydney after five years, stepping into the role as Group Creative Partner.

Hoelter spent seven years in the DDB network between 2011 and 2018 at both DDB Sydney and then DDB New York, helping create campaigns such as McDonald’s Becomes Macca’s, I See Fries, Mac It Better, plus Volkswagen’s Naked Ute and Golf – Tough Sell.

Returning to the Sydney agency, he will work with McDonald’s as it celebrates 51 years of partnership with the network in Australia.

Hoelter has been recognised at major national and international award shows, judged most major shows including Cannes Lions, and has helped Volkswagen and McDonald’s win 11 Cannes Lions including three Gold.

DDB Sydney executive creative director Matt Chandler said: “I couldn’t be happier to have Cam back at the agency. He’s a brilliant creative leader and an all-round good guy. I loved working with him the first time and I reckon the second time will be even better.”

After his first remit at the agency’s Sydney office, Hoelter spent five years in New York at DDB New York and McCann New York, where he was part of the team behind Verizon’s award-winning ‘First Responders’ and ‘Team That Wouldn’t Be Here’ Super Bowl campaigns.

He returned to Australia in 2020 to step into the role as executive creative director at the CHEP Network for six months before taking a sabbatical.

Hoelter added: “I know from experience how great the people are at DDB, and just what a powerhouse brand McDonald’s is. So returning to work with them both was one of the easiest decisions I’ve ever had to make.”

As published via MediaWeek

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