DDB Australia
 Parents are always putting their children first, which often means compromising on what satisfies their own tastes and comfort for the sake of being a good parent.  That’s why up until Create Your Taste gourmet burgers with grown-up ingredients like haloumi and brie came along, a trip to Macca’s was usually just for the kids. There wasn’t much in it for mum or dad.

Anything for Love - Macca's

 Parents are always putting their children first, which often means compromising on what satisfies their own tastes and comfort for the sake of being a good parent.  That’s why up until Create Your Taste gourmet burgers with grown-up ingredients like haloumi and brie came along, a trip to Macca’s was usually just for the kids. There wasn’t much in it for mum or dad.

Parents are always putting their children first, which often means compromising on what satisfies their own tastes and comfort for the sake of being a good parent.

That’s why up until Create Your Taste gourmet burgers with grown-up ingredients like haloumi and brie came along, a trip to Macca’s was usually just for the kids. There wasn’t much in it for mum or dad.

But in this Create Your Taste campaign, we celebrated the fact that (just for a moment), parents can now enjoy a little grown-up pleasure when they take the family for a meal at Macca’s…

… by amplifing the notion that parents will do just about anything for love.

Gourmet Burgers have changed the way people think about Macca’s. It's no longer a quick fix just for the kids, but an experience the whole family can appreciate.

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