DDB Australia
 You’ve heard of FOMO, but what about FOMU?

FOMU - British Paints

 You’ve heard of FOMO, but what about FOMU?

You’ve heard of FOMO, but what about FOMU?

In their latest campaign via DDB Melbourne, British Paints is calling on novice painters across Australia and New Zealand to fight the FOMU (‘Fear of Mucking Up’).

We’ve all been in a position where we needed to tackle a large-scale paint job and felt overwhelmed or scared about how to approach it. It’s this insight that led us to come up with FOMU.

BP 3.png