DDB Australia
  How we got Australia talking about a mystery prototype that didn’t exist…   The Amarok V6 is the most powerful ute in its class. But Aussies blokes couldn’t look past its European styling and see it for the class-leading ute that it was.  If Aussie drivers were going to judge our ute by its cover, we had to change the cover.

'The prototype that wasn't' - Volkswagen Amarok

  How we got Australia talking about a mystery prototype that didn’t exist…   The Amarok V6 is the most powerful ute in its class. But Aussies blokes couldn’t look past its European styling and see it for the class-leading ute that it was.  If Aussie drivers were going to judge our ute by its cover, we had to change the cover.

How we got Australia talking about a mystery prototype that didn’t exist…

The Amarok V6 is the most powerful ute in its class. But Aussies blokes couldn’t look past its European styling and see it for the class-leading ute that it was.

If Aussie drivers were going to judge our ute by its cover, we had to change the cover.