DDB Australia
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Meet the Matriarchs - Carefree

 Carefree has launched a new campaign featuring the longest owners-operators of vaginas to talk tampons and liners, via DDB Sydney.

Carefree has launched a new campaign featuring the longest owners-operators of vaginas to talk tampons and liners, via DDB Sydney.

A fresh approach from the usual girl power, these older, wise women know a thing or two about life, love, sex and vaginas, and aren’t afraid to talk openly about it.

For them, age has brought with it confidence, knowledge and a freedom from fear of judgment, which really is the ultimate in female empowerment.

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