Australian creatives weigh in on Super Bowl ads
5th February 2019
AdNews gathered creatives across the industry for their thoughts on the best ads from the Super Bowl.
DDB Sydney creative partner Jade Manning said the robotic army of perfection in the Michelob Ultra beer commercials and the creepy but enduring Roboboy from TurboTax were among his favourites.
"Both use the robot as a metaphor to remind us that our technological advancement will never supersede the simple joy of being human. But, in less than 45 seconds TurboTax manages to convey a hilarious, complex and emotionally laden human story, which ironically would never be appreciated by the likes of the mechanical Michelob crew or creepy-wonderful-Roboboy.”