DDB unveils new ‘timeless and timely’ visual identity
24th March | Mumbrellla
Creative agency DDB has a new logo, which it says captures the essence of the agency and its people.
DDB said other agencies are commoditising their names, while also turning away from their founding principles and visions. To push back against this, DDB’s new logo includes the agency’s full name, Doyle Dane Bernbach.
The latest positioning for DDB comes after the agency launched its new business plan in 2017, in which it sought to start creating “unreasonable growth” for brands, and argued the advertising industry is being held back by clinging to old ideas about how people make decisions.
The new visual identity, unveiled this weekend is a sign of the agency doubling down on its core values – creativity and humanity – the agency said.