DDB Australia
 Carefree is using the ‘longest owners-operators of vaginas’ to talk tampons and liners, via DDB Sydney.  A fresh approach from the usual girl power, these older, wise women know a thing or two about life, love, sex and vaginas, and aren’t afraid to talk openly about it.

Meet the Matriarchs - Carefree

 Carefree is using the ‘longest owners-operators of vaginas’ to talk tampons and liners, via DDB Sydney.  A fresh approach from the usual girl power, these older, wise women know a thing or two about life, love, sex and vaginas, and aren’t afraid to talk openly about it.

Carefree is using the ‘longest owners-operators of vaginas’ to talk tampons and liners, via DDB Sydney.

A fresh approach from the usual girl power, these older, wise women know a thing or two about life, love, sex and vaginas, and aren’t afraid to talk openly about it.

For them, age has brought with it confidence, knowledge and a freedom from fear of judgment, which really is the ultimate in female empowerment.