DDB Australia
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Managing culture through transformation

Managing culture through transformation

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22nd February | B&T

DDB Melbourne Managing Director Kate Sterling shares her experience around the importance of holding on tight to culture…

As businesses embark on their mission to reinvigorate, reposition and compete more seriously to remain relevant many seem to be forgetting about the one thing that will ultimately determine their long-term success – a thriving culture.

Too often I see organisations go through large digital and data transformations while all the time forgetting to invest in the people who will help them deliver against it. Changes are made with little or no consultation to staff who are then expected to buy into a future vision without having contributed to the direction.

Read the full story on B&T.