DDB Australia

Macca's speaks Strayan'

Macca’s celebrates Australia’s unique slang


25th January 2019


Maccas is celebrating Australia’s iconic colloquialism by changing the spelling of their menu items to match the country’s unique use of the English language.

Across the nation, posters pay tribute to the Aussie take on classic Macca’s menu items, inviting people to celebrate with a Bakeneg Mugmufn, Lar Tay or a Filadafsh.

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