DDB Australia
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Macca's celebrates Aussie summer

McDonald’s alters tagline to ‘I’m lovin’ Summer

 
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30th January 2019

McDonald’s has temporarily changed its tagline from ‘I’m lovin’ it’ to ‘I’m lovin’ Summer’.

In a series of outdoor ads, McDonald’s has also transformed its iconic ‘M’ to surfboards, buckets, ice-cream, flippers, thongs and a snorkel.

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