DDB Australia
4K_Still.03 copy.jpg

It's just not cricket - Foxtel

 Once upon a time, someone uttered those immortal words; “It’s just not cricket”.  Presumably, they were appalled by some development they had witnessed. Perhaps they were bothered by a rule change in the game of cricket, for cricket has been evolving ever since the game began.

Once upon a time, someone uttered those immortal words; “It’s just not cricket”.

Presumably, they were appalled by some development they had witnessed. Perhaps they were bothered by a rule change in the game of cricket, for cricket has been evolving ever since the game began.

 That is the premise behind Foxtel and DDB’s new cricket campaign.  Following DDB’s belief in fame building growth, we’ve used cricket’s most famous phrase and key moments throughout the sport’s history to highlight the latest chapter in the sport’s evolution – Foxtel being the new home of cricket.

That is the premise behind Foxtel and DDB’s new cricket campaign.

Following DDB’s belief in fame building growth, we’ve used cricket’s most famous phrase and key moments throughout the sport’s history to highlight the latest chapter in the sport’s evolution – Foxtel being the new home of cricket.