Effie Award Winners2019
Adnews | 6 September 2019
One Gold went to Clemenger BBDO Melbourne for Carlton & United Breweries’ campaign “Overtaking the Classics to become Australia's favourite beer”, which also went on to claim the Grand Effie.
"This is a classic case of how good marketing and advertising can still build a minor brand into a market leader," say the judges.
“In 2015, XXXX Gold outsold Great Northern by a factor of six to one. Four years later, Great Northern became Australia’s top-selling beer. This was achieved through well-considered insight, strategy and execution.
“The Great Northern case study is a model for all students of advertising.”
The ceremony, at ICC’s Parkside Ballroom in Darling Harbour in Sydney, delivered a further 16 Silver and 14 Bronze awards. This brings the total number of agencies awarded for outstanding measurable results to 15 and the number of clients to 19.
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