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Effie Award Winners 2019

Effie Award Winners2019

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Adnews | 6 September 2019

One Gold went to Clemenger BBDO Melbourne for Carlton & United Breweries’ campaign “Overtaking the Classics to become Australia's favourite beer”, which also went on to claim the Grand Effie. 

"This is a classic case of how good marketing and advertising can still build a minor brand into a market leader," say the judges. 

“In 2015, XXXX Gold outsold Great Northern by a factor of six to one. Four years later, Great Northern became Australia’s top-selling beer. This was achieved through well-considered insight, strategy and execution. 

“The Great Northern case study is a model for all students of advertising.” 

The ceremony, at ICC’s Parkside Ballroom in Darling Harbour in Sydney, delivered a further 16 Silver and 14 Bronze awards. This brings the total number of agencies awarded for outstanding measurable results to 15 and the number of clients to 19. 

Read more on AdNews.