Westpac launches next phase in 'Help' campaign tackling divorce
Westpac has launched the latest iteration of its helpcampaign, focusing on an issue many Australians face – separating from a partner.
Directed by award-winning director Garth Davis, the film draws on the brand’s commitment to helping Australians in the moments that matter, depicting the story of an Australian family going through a separation from the perspective of a young boy helping his parents navigate a difficult time in their lives.
With production from Exit Films, the work harnesses the emotion that surrounds divorce and the financially uncertainty that it can bring to families while remaining optimistic about the future.
The film is scored with a powerful rendition of Fleetwood Mac’s “Landslide”, performed by Aria award-winning singer/songwriter Conrad Sewell.
DDB creative partner Noah Regan says: “Separation was the most difficult life moment to tackle so far. Like so many Australian families, most of the team had experienced the deep emotional pain and financial strain of divorce.
“We put a lot of heart into it and I feel we’ve told the story with the sensitivity and heart it deserves.We’re blessed to have such a brave and visionary client to push us to create this sort of work.”
With two thirds of people not knowing where to start when it comes to thinking about separating from a partner, the campaign promotes Westpac’s new hub which houses a range of free, easy to use checklists and resources, developed with divorce experts, to help couples navigate a separation.
It continues the success of the help platform with Westpac and DDB Sydney’s ‘Frank’ campaign – a powerful love story involving loss – earning various global accolades at Spikes Asia.