DDB Sydney Promotes Tara Ford to Chief Creative Officer
Branding in Asia | 25 September 2019
The appointment makes her the first female Chief Creative Officer of a major Australian advertising agency, said DDB.
Tara Ford has been promoted to chief creative officer of DDB Sydney, making her the first female Chief Creative Officer of a major Australian advertising agency.
Ford joined DDB two years ago and is a well-established creative in the region with hundreds of awards for both creativity and effectiveness, including a Cannes Grand Prix. She previously worked in agencies across London, Amsterdam, Melbourne, and Sydney, including Wieden + Kennedy and TBWA.
Additionally, Ford is passionate about giving back to the industry, mentoring young creative talent through the Cannes ‘See It Be It’ program, RARE and AWARD School. She is also a member of the AWARD Committee and onboard of the Communications Council.
Ben Welsh, who recently expanded his remit to national chief creative officer across the Sydney and Melbourne offices, said it was a natural decision to elevate Ford into the new position.
“Tara has been a fearless leader to the creative department in her time at DDB and still the best hire I’ve ever made in my 30-year career. She has attracted great talent to the agency and is a role model to creatives in DDB and the wider industry.”
“Tara’s promotion shows how serious we are about creativity as a business,” said DDB Sydney managing director Priya Patel. “We believe creativity is the most powerful force in business and Tara plays an instrumental role in achieving our mission of being the most creative agency in Australia.”
“I’m exhilarated to take on this new role at DDB,” said Ford. “It has been a superb environment to flourish and learn. The talented people here have been incredibly supportive, special thanks to Ben and the team. We have some amazing clients who desire world-class creative. This is a killer combination. I’m genuinely excited about where we can take the agency next.”
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