DDB Sydney appoints Carl Ratcliff CSO
25 Sept 2018
DDB Australia is proud to announce the appointment of former One Green Bean CEO Carl Ratcliff as Chief Strategy Officer, DDB Sydney.
Ratcliff has more than 20 years’ experience in the world of building brands both in Australia and the UK, and has run agencies in Sydney and Melbourne.
Priya Patel, DDB Sydney Managing Director, said: “We’re thrilled to have Carl join DDB. Not only is he a brilliant and creative thinker - a classic ‘big brain’ - but he manages to couple this with humility, friendliness and charm.”
Ratcliff is excited to be joining DDB and returning to his roots as a planner.
Ratcliff said: “I see my CV as a collection of experiences all of which have made me who I am now. I certainly don’t regret being a CEO as it taught me a lot, including making me a lot more commercially-minded, however I want to affect the primary conversations that are happening around businesses and brands.”
“Whether on client side or agency side, I’ve always been a strategist at heart. Having run a P&L for the last 6-7 years I’ve experienced all the stresses that come with that, and realised that my true joy lies in strategy, brands and audiences, solving problems, and working with creative brains and minds.”
“I’m delighted to be joining DDB Sydney for many reasons, but one is that to me DDB is the original home of great strategy. It feels like a gift being able to come back to strategy with such a renowned agency, and I can’t wait to get stuck into making amazing work with the team.”