DDB Australia

DDB backs mental health movement

DDB backs industry movement for mental health


31 July 2019 | adnews

The Mentally Healthy Change Group (MHCG), a collective of leaders in the creative, media and marketing industry, have launched the Heart On My Sleeve storybook to help remove stigma around mental health in the industry.

The results from the Mentally Healthy 2018 study into mental health within the industry revealed that 56% of participants showed signs of depression, 55% anxiety, and 57% stress - all notably higher than the general population.

The study also highlighted a stigma issue. While 89% would be happy to work with someone who has been diagnosed with depression, only 29% would tell if they themselves had been diagnosed.

Following the results, a group of leaders across the industry have formed MHCG to help improve our levels of mental health and to empower the industry to "smash the stigma" around mental health.

The Heart On My Sleeve storybook is a collection of first-person experiences from CEOs and leaders of the industry speaking openly about mental health and the importance of discussing it.

“In the storybook, you will find real and raw stories from some of the most senior leaders in our industry, opening up about their challenges with mental health," UnLtd CMO and Co-Chair of the MHCG Nina Nyman says.

"The storybook aims to show that mental health is something that impacts all of us across all levels and that it’s a strength to ask for help and put your own mental health as a priority. We hope that by reading the stories of others, we all feel more comfortable to speak up when we need help.”

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