DDB Australia

DDB's new Tribal MD: David Rennie

DDB’s new Tribal MD: David Rennie


30 April | Mumbrella

Interbrand managing director Davy Rennie is making the move across to DDB’s digital arm Tribal as national managing director, Mumbrella can reveal.

The agency was first established in Australia in 1999, just before all DDB digital branches were integrated under the Tribal name. Despite some high-profile clients including McDonald’s, Volkswagen and Westpac, and a 2012 re-launch with Phil Dowgierd and Richard Lloyd at the helm, the agency has not made the same splash in Australia as it has overseas.

Davy Rennie has made the move from Interbrand to become Tribal’s national managing director

Rennie has his work cut out for him bringing Tribal Australia up to the level of recognition of its overseas counterparts. However, Rennie doesn’t see Tribal as unsuccessful. Instead he believes there is just more for them to achieve.

“I think [Tribal Australia] does a really great job at producing assets that tie a knot in multi-channel campaigns. The reason for me joining is to take us out of producing those assets to actually strategically and creatively come up with new ways of delivery and new products and new services that put us on the map the same as London and New York and Singapore are on the map,” he said.

Rennie intends to achieve this by evolving the offering of the agency towards total experience solutions, leading into a consultancy service.

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