DDB launches global International Women’s Day initiative

Phyllis Robinson was a remarkable woman. But in 1949, men stood in the spotlight. While Bill Bernbach is often credited for sparking the creative revolution, only some know Phyllis Robinson was the true influence behind so much of DDB’s iconic work for Orbach’s, Volkswagen and Polaroid.

As an extension of the highly-awarded “Highlight the Remarkable” campaign from Stabilo Boss and DDB Germany, DDB highlights Robinson, her legacy and her trailblazing spirit that lives through employees everywhere today.

Robinson was a pioneer, not just for women but for the creative advertising revolution that she helped ignite, changing the face of the industry forever. She was one of the founding employees of Doyle Dane Bernbach back in 1949, the agency’s first copy chief and the first female copy chief in the United States.

DDB Group Sydney CEO Sheryl Marjoram said: “This International Women’s Day, I’m thinking of the women who came before me like Phyllis Robinson, the women fearlessly paving the way as we speak, and the next generation of women for whom I hope the world is better.

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