The 60” spot takes Kmart in a new direction by leaning on emotional brand storytelling, and tapping into the truth that Christmas looks different in every Australian home.
Brought to life by Exit Films’ Stefan Hunt, the campaign celebrates that diversity, from a truck driver with a snow globe on his dashboard to a naughty dog sparking a tree disaster, a festive office party to a Christmas light-adorned caravan.
It’s all set to ‘One Little Christmas Tree’, the Stevie Wonder track was given a new lease on life thanks to Australian artist Jerome Farrah.
Kmart, chief customer officer, Lil Velis, said: “We’re excited to launch “All Kinds of Christmas”, celebrating all of the different ways Australians come together at this special time of year.
“Created by the team at DDB, this idea celebrates our purpose of making everyday living brighter, through emotive storytelling that shows how our low prices and on-trend products can enable the kind of Christmas you want, whatever that may be.
“This Christmas, we want to create a deeper connection with our customers by celebrating what makes each of us unique and the community connection that bonds us all.”
DDB Melbourne Group, executive creative director, Psembi Kinstan, said: “Kmart is an Aladdin’s cave of surprises and amazing products throughout the year, but especially at Christmas.
“Stef and the team have done a great job showing what those Kmart products can enable in our homes and lives simply, colourfully, and joyfully this Christmas. And the tune’s a hit.”
Exit Films, director, Stefan Hunt, said: “It’s a fresh take on what an Australian Christmas looks like. I thought it was equal parts fun, endearing and relatable.”