2018 marks the 50th birthday of the legendary Big Mac. It was the perfect opportunity to celebrate the things which make the Big Mac so iconic.
The campaign’s hero film is about all the ways we have eaten the Big Mac, which have gone unchanged for 50 years.
We still eat them road tripping, when we’re hungover, and sneak the odd one in without our significant other knowing. The film looks at the times we have maybe forgotten about, but have so ‘been there’.
The campaign also included OOH featuring Big Mac's iconic packaging of the 70s, 80s, 90s and beyond, and the burger’s famous ingredients.