DDB Australia
 Working at McDonald’s is typecast as a role for 15 year olds flipping burgers.  We needed to dispel the ‘McJob’ stereotype by evoking a sense of pride and admiration for the people who work at Macca’s.

Appetite meets opportunity - Maccas

 Working at McDonald’s is typecast as a role for 15 year olds flipping burgers.  We needed to dispel the ‘McJob’ stereotype by evoking a sense of pride and admiration for the people who work at Macca’s.

Working at McDonald’s is typecast as a role for 15 year olds flipping burgers.

We needed to dispel the ‘McJob’ stereotype by evoking a sense of pride and admiration for the people who work at Macca’s.

To bring this to life, we collected the stories of some of Maccas’ most remarkable crew members, shining a light on the way the business backs young Australians for a better future.

We then created a launch film, supported by five personal stories that build richer, emotive connections with our crew, inspiring future Macca’s employees to follow in their footsteps.

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