Aussie bank Westpac tells the tale of a man with a heart as big as his moustache
7 August 2018
By I-Hsien Sherwood | AdAge
Australian bank Westpac's "Proudly Supporting" campaign is a celebration of the better natures of the country's inhabitants. In April, DDB Sydney created a cinematic restrospective of important moments when people came together to support each other.
Now the agency moves the focus to a single town, with the touching story of Frank, an immigrant who can't help but help others.
Read more in AdAge Creativity.